Strategy in Action

The Latin Elephant Charity is a small business advocacy organization that promotes alternative and innovative ways of engaging and incorporating London’s migrant and ethnic communities, including street vendors, in urban regeneration processes. They work with Latin American retailers, organizations, and residents to generate ideas for improving public spaces and facilitate communication between retailers, councils, local organizations, developers, and other stakeholders. Latin Elephant organizes workshops, activities, and projects with stakeholders to inform and advance their  collective visions for improving public spaces. The organization has worked with small businesses and traders threatened by displacement in the Elephant and Castle neighborhood to advocate for their right to remain. The neighborhood has long been known as the center of the Latin American community in the United Kingdom, with around 150 Latin American and minority ethnic businesses.