Strategy in Action

The South Bronx Culture Trail (SBCT) Festival is an annual community art and education initiative. It was established in 2011 by Casita Maria Center for Arts & Education, an arts and cultural non-profit, in partnership with Dancing in the Streets, Bronx Music Heritage Center, the SBCT Advisory Council, and other community-based partners to capture key moments in the Bronx’s cultural life. Each year new artists and partners are invited to contribute to this effort to establish a cultural trail through the South Bronx. The festival promotes local businesses, artists, and tourism and elevates and assists local business owners with their online and social media presence to help them attract customers beyond the festival.