Strategy in Action

In 2014, the Montgomery County Planning Department implemented the Neighborhood Retail (NR) Zone for commercial areas located within primarily residential areas that “have a neighborhood orientation and which supply necessities usually requiring frequent purchasing and convenient automobile access.” The NR Zone integrates retail into residential areas that have few mobility options and lack the density typically needed for pedestrian activity. This allows small businesses to create a loyal customer base and build relationships by participating in local events and activities. NR Zones typically have lower rental costs than prime commercial districts, making them more financially feasible for small businesses.